The word “infographic” has experienced a meteoric rise in popularity over the last decade, largely due to the use of this medium for both branded and editorial content on the web. You’ve probably come across infographics in magazines, online, or on the wall at your doctor’s office.Įxample: This educational infographic for the American Heart Association is an overview of atrial fibrillation. “Infographic” is a portmanteau of the words “information” and “graphic.” In essence, an infographic is a form of visual communication meant to capture attention and enhance comprehension. In this era, “infographic” has become the broadest descriptor of a specific type of visual communication that includes graphics showing data, copy, or both. Luckily, as an agency with a decade in the infographics game (and a book to boot), we’re here to demystify the infographic world for you and give you insight into the world of infographics, why they’re useful, and how you can take advantage of this exciting medium. Many of the labels thrown around not only overlap but can be open to individual interpretation. What is the difference between data visualization, information design, visual content, and infographics? The confusion is understandable. What is an infographic? Though infographics have become a go-to marketing tool over the last decade, we still commonly receive questions about the various terms used to describe this field of design.
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